It Ain’t All Flowers
A self-initiated fruited sour ale concept based on bold fruit, psychedelic floral illustration and a Texas summer turned up to full volume.
Independent creative concept by Texas Blood Money Media. This is not an official commission or released product from Wandering Mind Brewery.
← Back to workFRUITED SOUR CONCEPT / IT AIN’T ALL FLOWERS
Texas summer. Full volume.
A bright, sour, unruly concept. Instead of a logo stuck onto a can, the illustration becomes the entire release world.
THE THINKING BEHIND THE WORK
Built to be seen before it’s tasted.
The flower and fruit illustration is the main character, carrying an instantly recognizable composition from the can into larger-format artwork and apparel.
THE PREMISE
Take the heat, color and attitude of summer and make a fruited sour concept impossible to miss.
THE VISUAL LANGUAGE
Oversized fruit, flowers, a surreal landscape and psychedelic type become one visual system instead of separate decorative parts.
THE APPLICATION
The same visual centerpiece expands into packaging, standalone illustration, apparel mockups and a full release board.
