Astral Projection
An independent cosmic stout concept developed around a barstool, an out-of-body experience and a visual identity that extends across packaging, posters and release artwork.
Independent creative concept by Texas Blood Money Media. This is not an official commission or released product from Wandering Mind Brewery.
← Back to workSTOUT CONCEPT / ASTRAL PROJECTION
Leave the body. Keep the tab open.
Bourbon barrel-aged coconut imperial stout, interpreted as a late-night escape into a cosmic world. The same visual idea works from one can to the full release campaign.
THE THINKING BEHIND THE WORK
One idea. A whole other world.
The release artwork starts with a familiar moment at the bar and pushes it beyond reality. Typography, illustration and packaging all tell the same story.
THE PREMISE
Take the feeling of an out-of-body experience and turn it into a distinctly recognizable beer release.
THE VISUAL LANGUAGE
Psychedelic lettering, illuminated nightlife, cosmic illustration, and a strong contrast between the real world and what’s floating above it.
THE APPLICATION
The concept moves through can and bottle treatments, poster artwork and visual explorations without losing the central idea.
